Gucci is arguably one of the hottest fashion brands of the moment, however the high-end label’s latest handbag is receiving a very cold reception online.
The Italian brand has added a large rubber tote bag to its collection, which is priced at a whopping $980, and has quickly attracted a slew of very negative reviews from Gucci’s social media followers, with many comparing it to a selection of random household items, including a mop bucket and a laundry basket.
The bag first made its debut on the Spring 2018 runway during Milan Fashion Week in September 2017 but has just been launched online – and was only recently showcased on the Gucci Instagram account, a post which quickly sparked the interest of would-be fashion critics everywhere.
Rubber basket: Gucci is selling this Logo Top Handle Tote for $980 and it’s just a big rubber bin
Runway debut: The bag was first spotted on the Spring 2018 runway during Milan Fashion Week in September 2017
Different colors: The bizarre rubber tote comes in four different colorways – pink, red, yellow and black and each of them will set you back a whopping $980
Laundry basket: People are bashing the rubber tote on the internet and one person even wrote, ‘I could get one of these from Kmart’
Marketed as Gucci Logo Top Handle Tote, the bag is not impressing many customers and most people are posting online how similar it looks to a laundry basket.
Creative director of Gucci, Alessandro Michele, created the purse with the brand’s vintage logo plastered on the front and the brand posted on Instagram that it’s: ‘A new rubber bag for summer.’
All of the totes in the collection feature the Gucci vintage logo while the oversized rubber design was a nod at the shape and style of beach bags during the ’70s and ’80s.
At the bottom of the bag appear the words Guccification, Sine Amore Nihil, Summer MMXVII and XXV which the brand says each is, ‘A code that holds special meaning to the House.’
The rubber tote comes in four different colorways – pink, red, yellow and black, and each of them will set you back a whopping $980.
But while the high-end label is arguably one of the most popular fashion brands in the world, its success hasn’t stopped people from brutally bashing the rubber tote in the comments section of an Instagram photo of the bag that was shared on Gucci’s official account.
‘Get one of these from Kmart,’ one user wrote to her friend who replied to her saying, ‘Lol place laundry in it.’
‘I have honestly looked everywhere for a nice laundry basket – this is what I’ve been searching for,’ another person sarcastically wrote.
Details: The bottom of the bag has the words Guccification, Sine Amore Nihil, Summer MMXVII and XXV which the brand says has special meaning to it
Plain rubber bag: The insides of the bag look like a simple bucket or shower caddy and one user said, ‘Make holes in this bag and it will look exactly like my shower basket’
Repulsed: Some people were disgusted by bag and one person wrote, ‘This would have to be the ugliest Gucci bag I’ve ever seen’ and ‘This bag is uncomfortable,’ said another
Vintage inspired: Creative director of Gucci, Alessandro Michele, was inspired by the shapes of beach bags from the ’70s and ’80s when he created the rubber tote seen on the runway
Another user wrote, ‘It looks like my grandma’s laundry basket,’ while one girl tagged her friend saying, ‘Carry your laundry in style honey booboo.
‘Am I the only one that thinks this looks like a flexible plastic hamper?’ someone questioned in the comments.
One person was repulsed by the bag and wrote, ‘The horror, looks like a biodegradable grocery bag.’
While two other people who were equally disgusted shared, ‘This would have to be the ugliest Gucci bag I’ve ever seen,’ and ‘This bag is uncomfortable,’ said another.
Someone else went so far to say, ‘$10 worth but gonna be sold for $1,000. Who is an idiot here?’
Another guy tagged his friend in the comments and hilariously wrote, ‘Get this as a vomit bucket.’
While many people were commenting on the bag looking like a laundry basket, others described it as an ice bucket.
‘Love this ice bucket inspired bag! Got to have for summer,’ someone joked while another person said, ‘Nice logo is that a water bucket?’
‘LOL I have a bag just like this for all of my toilet cleaner and detergent,’ one woman shared while another lady wrote, ‘This looks like a mop bucket.’
In one hilarious comment, one guy wrote, ‘Make holes in this bag and it will look exactly like my shower basket,’ and another hysterical comment read, ‘More like Gucci X Crocs.’
People could not stop poking fun at the bag and saying it looks like all different household items.
‘Looks like those rubber totes for the garden you can grow plants in. Gucci garden now available at Home Depot,’ one user wrote.
While two other people shared, ‘I think that’s a garden tool tote?’ and ‘It looks like a watering can for a garden lol.’
IKEA Shopper: Balenciaga (right) recreated the iconic blue IKEA tote (left) for over $2,000
Duvet: Balenciaga (right) also made a $3,240 bag that looked exactly like a blanket bag (left)
Grocery bags: Balenciaga was selling a $1,200 Shopping Bag (left) while Celine sells a $600 clear pastic bag (right)
Bizarre: Perhaps the most insane look was the $800 Moschino Cape Sheer Overlay Dress which was a plastic bag that you get from the dry cleaners (pictured)
From ice buckets to garden watering cans, shower baskets and laundry bins, there were quite a few people who referred to it as a horse feed bucket.
One person even commented, ‘Is this what my mom took out of the barn for her horse?’
‘Great for fish from fishing,’ another hilarious comment red while one guy tagged his wife saying, ‘It’s like the blue thing Freddie puts his toys in,’ referring to his young child.
This is not the first time high fashion brands have released some pretty insane pieces and it actually happens quite often.
Most recently, Celine released a $600 clear plastic bag that looks like it was given out for free from the grocery store.
Aside from that, other insane luxury pieces that make no sense include the time Balenciaga recreated the iconic blue IKEA tote for over $2,000.
While Moschino created an $800 Cape Sheer Overlay Dress which was literally a plastic bag that you get with your fresh dry cleaning and it even has the ‘We heart our customers’ sign at the top.